December 1, 2022
MARKETING

Off-Page SEO Tactics to Drive Website Traffic in 2022

Off-page search engine optimization is extremely useful for a business. It informs the search engine that its website is valuable to a lot of users on the internet. It also builds a site’s domain authority and increases its popularity. For this reason, many websites and business owners are using off-page SEO services from professional off-page SEO providers.

If you are looking to apply effective off-page SEO strategies, look no further. These fourteen strategies will help you boost your off-page SEO and gain more visibility on the web.

  1. Optimize Google My Business

Google My Business is promising for local and off-page SEO. Successfully optimizing the free Google product can boost local SEO rankings. Some tips to optimize it are:

  • Enter the correct name, address, and phone number of the business
  • Enter the correct working hours
  • Add actual photos under the right categories
  • Write a crisp description within 250 characters
  • Put a few relevant keywords in the description
  • Update posts or products or gallery
  • Monitor reviews and reply fast
  1. Create high-quality content and promote them

In SEO, content is always the king. Create high-quality and sharable content and promote them on suitable platforms. Research and update the content regularly. With it, businesses will enhance visibility, generate high-quality backlinks, and increase traffic to their websites. Consider taking the help of a professional off-page SEO services provider to create appealing content.

  1. Contribute as a guest blogger

Local guest blogging is one of the best off-page SEO tactics. Many reputable websites invite writers, journalists, entrepreneurs, and thought leaders to write guest blogs and posts. It allows contributors to reach out to a wide number of readers and attract huge traffic to their websites. Write an engaging blog post or article, approach the websites in your industry, and request them to post it on their sites.

  1. Leverage social media

Social media is one of the best ways to enhance off-page SEO. When businesses create social media profiles, they remain connected with their followers and loyal customers. It enables them to engage with the connections and build a robust community. Some of the best social media platforms include LinkedIn, Twitter, Facebook, Pinterest, Instagram, Reddit, Tumblr, and Snapchat.

  1. Business Directory submission

This off-page SEO activity entails the submission of a site’s URL and other details to a web directory’s particular category. For example, if you are a dentist, you must submit your website in the dental category of a directory. Directory submission helps businesses enhance link building and optimize web pages.

Some of the best business directories are:

  • Yellow Pages
  • Yelp
  • Chamber of Commerce
  • Foursquare
  • MapQuest
  1. Web2.0 submission

Web2.0 is another excellent strategy in off-page SEO. Web 2.0 submission sites are websites that provide high-quality backlinks and domain authority. The sites enable users to share content, network and generate valuable leads into the website. Some examples of such sites include:

  • WordPress
  • Blogger
  • Tumbler
  • Medium
  1. Question and answer sites

Question and answer sites such as Quora, Answerbag, Ehow, and others receive thousands of questions every day. Users from across the globe answer the questions and provide valuable insights. It provides enormous off-page SEO, branding, and marketing opportunities as well. Business owners leverage the most popular question and answer sites by looking for questions that are related to their businesses, websites, or blogs. After finding the questions, they provide useful answers and provide the URL to their sites.

  1. Use videos

Have you ever been tempted to visit a brand’s website after watching some of their videos on a video-sharing platform? Many reputed brands leverage video-sharing platforms to drive traffic to their site as they know that viewers are more likely to visit after watching informative or entertaining videos. Consider creating high-quality business-related videos and uploading them on:

  • YouTube
  • Vimeo
  • Dailymotion
  • Metacafe
  • Vine
  1. Image and infographics sharing platform

Many brands are using image-sharing platforms to their advantage by sharing captivating images of their offerings, team, and behind-the-scenes activities. Platforms such as Instagram, Pinterest, and Flicker are useful for this purpose. Likewise, businesses that share infographics also drive high traffic to their websites. Sites such as Visualy, Reddit Infographics, Submit infographics are useful.

  1. Press releases

A press release is one more effective off-page SEO strategy. It involves writing about a company’s offerings, events, or latest news and updates and publishing those on PR websites. Some of the sites include:

  • PRLog
  • Cision
  • PR Newswire
  • Issuewire
  • openPR
  1. Influencer marketing

Influencer marketing is a type of off-page SEO strategy in which a business owner leverages the soft power of one or many influencers. In this, influencers promote a company’s brand and offerings in their videos or content. It provides a business with an opportunity to reach a large group of audience. Even though some reputed influencers charge a hefty fee for endorsement and product placements, they deliver the desired marketing outcomes.

  1. User-generated content

User-generated content is the type of content that individuals create and publish on social networks or online platforms. It can be posts, text, reviews, images, videos, and more. It provides social proof for a brand and assists in building brand loyalty and a strong customer base.

  1. Forum posting

A forum posting is a strategy in which entrepreneurs and marketers can take part in search forums that are related to their businesses or sites and build a meaningful connection with the community. They can answer users’ queries, provide advice and suggestions, and reply to threads. Some popular forum submission sites include:

  • CareerBuilder
  • bbPress
  • AddThis
  • Chronicle
  1. Share documents

There are many documents sharing websites that enable businesses to create valuable documents relating to their products, services, or brands and share those online. The only documents can be in PDF or Powerpoint formats. They should have unique content and provide useful information. Some documents sharing sites include:

  • SlideShare
  • Scribd
  • Issuu
  • Box

All in all,

Businesses that use comprehensive off-page SEO strategies often succeed in search engine ranks as they enjoy a brand image and visibility. Professional off-page SEO services can play a key role in enhancing a business’s online reputation and searchability.

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