In recent years, the use of digital platforms has increased especially after pandemic invasion people have started adopting e-commerce culture worldwide. With the rise in eCommerce, the consumer has become selective about their time and efforts, they like to explore or visit platforms offering higher user experience and visual appeal, which increased the need for web designers to adapt and change their approach towards website design. However, with fluctuating trends and numerous needs of consumers, it’s difficult to pinpoint what they prefer the most. That’s why we have made a list of features that every website design must-have for attracting customers and increasing their spending time on the platform. Let’s find out more:
Navigation for customers is arguably the most crucial and basic feature a website needs to have. Despite understanding, designers fail to provide easy access. A web design agency needs to create navigation easy though well-built and aligned website structure. For instance, Amazon, despite its high content, has the best and easy navigation that provides customers with ease of finding what they are looking for. Therefore, make sure your website designs offer easy navigation for customers to find website content.
Trendy Appearance in Your Web Designs:
Web designers or a website design agency needs to stay up-to-date with their design appearance. Keep changing and updating your designs based on trends. Trendy designs attract customer attention and improve brand image. Gone are the days when websites used to remain unchanged for years, updating your website designs with the latest trends to stand strong in the market.
Call to Action at The Right Place:
A good website design is the one that attracts customers, but a great website design will convert customers. To convert website visitors into customers, your platform should be able to provide calls to action at the right time and at the right place. If a visitor on your website were on the verge to buy a product or service but didn’t get a call to action at the right time, it would lose customers.
Strong Visual Experience:
Visual experience on the website allows converting customers and boosting engagement. A freelance website designer needs to demonstrate a visual story or brand vision through website design. A better visual experience on websites helps to hold customers for a long time. They grab customers’ attention right from the click till the time they leave the website. Moreover, a strong visual design will leave a strong brand image in the customer’s mind.
Use Dark Mode Feature:
Yes! It might look like the trend for some time, but it’s not going anywhere anytime soon. A good web designer now should add additional dark mode features to websites. According to a Google survey, more than 50% of users have shifted to dark mode and the remaining go on and off with dark mode. It’s going to continue to feature in apps and websites. Therefore, make sure you start adopting dark mode into your website design.
Learn New Technology:
With the rise in eCommerce, and new technological advancements, the websites will keep on developing to improve better customer experience. If you want to stay in the market for the long term, learn to adopt new technology such as artificial intelligence and incorporate them into your designs. The better your website’s technology, the more customers you can attract.
To Wrap Up:
These are some of the effective features that every website designer or agency needs to attract more clients. Your basics need to remain strong, aligning with the latest trends and technology for optimized results.